What's the best way to close more deals? If you're like most salespeople, you're probably thinking it's all about working harder and being more persistent.
But the truth is, there's a better way to close more deals – and it has nothing to do with working harder.
Introducing: Mini-sites for sales teams.
Mini-sites or micro-portals are single-page websites that are designed for a specific purpose: to engage a prospect and help them move closer to a buying decision.
Sales collateral, such as pdfs, documents and data sheets, are often used to engage a prospect and help them understand your offering. But the problem with those documents is that it's often static and doesn't change as the buyer's needs evolve.
Mini-sites, on the other hand, are flexible and can be easily updated to reflect the buyer's changing needs. This makes them much more effective at helping buyers move through the purchase process.
Plus, mini-sites have the added benefit of being transparent. A mini-site can really educate your buyer on your sales process, unlike sales collateral, which only communicates static value props and pain points. This enables your buyer champion to get a better understanding of your sales timeline before they talk with other stakeholders.
Mini-sites are definitely worth considering if you're looking for a way to close more deals and offer white-glove service that sets you apart from the competition.
Here are a few tips for creating an effective mini-site.
The best mini-sites are focused on a single message or offer.
Prospects should be able to find what they're looking for quickly and easily.
Your mini-site should have a clear call to action that encourages prospects to take the next step in the buying process.
Make sure your mini-site includes all of the relevant information that prospects need in order to make a purchase decision.
To create these mini-sites you can utilize a couple of tools, some with more capabilities than others. We’re going to look at simple tools and some more advanced tools that top 2% sales champions used in their organizations. Both are easy to learn and navigate, so there is no need for technical background knowledge.
If you’re looking for a simple document style, with no real-time insights data, then you can utilize Google Docs or Notion.
Simply type down and format your copy for a particular prospect, and publish the document as a web page. The limitations to this is that it is very difficult to update this document in real time, and it doesn’t give you much formatting options. It still looks like a document.
Again, in a document-style format, Notion lets you can add your copy, format it, add couple of emojis, personalize it to be relevant for your buyer and simply copy the link to the document to your prospect. The limitation to Notion is that it can get a bit confusing, and you need to create these pages over and over again.
If you’re looking for a more powerful mini-site builder then you should check MicroPortal.
If you’re interested in creating personalized mini-sites, that are reusable, dynamic and that give you real-time insights if a person is visiting your website then you’re probably going to want to use MicroPortal.
You can create different types of mini-sites with MicroPortal that look like professional websites, can be customized for every prospect, and can be built in just a few minutes.
The platform offers various templates for outreach, following up, and even onboarding your customers. You can attach documents, videos, and all your sales documents on the page. On top of that you’ll get info about what is viewed most and what is impacting your deals.
Mini-sites are a powerful tool for sales teams looking to increase their close rate.
If you're not using them, you're missing out on a major opportunity to boost your sales productivity.